Meet&CoSAN FRANCISCO — Pottery Barn Kids and Pottery Barn Teen, both part of Williams-Sonoma Inc., have launched their first-ever collaboration with Formula 1, bringing the fast-paced thrill of motorsport to home decor.
(source: Pottery Barn)
The Formula 1 collections for Pottery Barn Kids and Teen are designed to capture the excitement of race day, with high-performance-inspired themes for young rooms. Both collections feature a bold color palette of racing red, jet black, crisp white, and metallic accents, complemented by iconic checkered patterns and car-inspired designs. Detailed embroidery and striking graphic prints further elevate the designs.
“Formula 1 embodies innovation, speed, and exhilaration,” said Jennifer Kellor, president of Pottery Barn Kids and Teen. “This collaboration blends our dedication to sustainability and quality with the energy of Formula 1, creating a bold, elevated, and authentic experience.”
The Pottery Barn Kids collection includes bedding, rugs, decor, and accessories, while Pottery Barn Teen offers statement quilts, tire and wheel-inspired lighting, and track-themed rugs that double as works of art.
“The new Formula 1 collections for Pottery Barn Kids and Teen bring the excitement of racing to young fans’ rooms,” said Emily Prazer, chief commercial officer at Formula 1. “This collaboration highlights Formula 1’s approach to innovation, working with top brands to find fresh ways to engage with fans.”
